About Us

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Jessica Durham brings a rare combination of real-world real estate expertise and a genuine passion for teaching, making her an ideal instructor for aspiring and licensed real estate professionals alike. She currently teaches Idaho Real Estate Commission-certified courses for both real estate licensees pursuing continuing education and individuals seeking their real estate license in Idaho — work she describes as a natural fusion of her love of education and her career in the field. She also serves as the primary instructor for UrbanPlan, the Urban Land Institute's hands-on land-use and development curriculum, leading classes across Idaho and Montana.

As a licensed Realtor in Idaho for over 22 years and an associate broker since 2018, Jessica draws on two decades of hands-on, practical experience to bring her courses to life. Her curriculum is informed by direct work across residential sales, land development, market segmentation and demographics studies, subdivision and property management, and marketing strategy — giving students access to real, applied knowledge rather than theory alone.

Jessica's academic background further strengthens her instructional credibility: she holds a bachelor's degree in marketing from Boise State University and an MBA from Northwest Nazarene University. She brings that same strategic, business-minded approach into the classroom, helping students understand not just the mechanics of real estate transactions but the financial and marketing principles behind them.

Beyond the classroom, Jessica remains deeply embedded in the real estate community, serving on numerous community- and real estate-focused boards and committees throughout the Treasure Valley. This ongoing engagement keeps her instruction current, relevant, and directly connected to the realities of today's market. She is licensed in both Idaho and Wyoming, giving her courses added breadth and perspective.

Jessica is committed to providing exceptional, personalized service and guidance — a philosophy that extends from her client relationships directly into how she mentors and prepares the next generation of real estate professionals.